Sunday, August 8, 2010

Smith and Nephew Knee Replacement Commercials Rock!

I don't know if any of you have noticed knee and hip replacement commercials hitting your television screens lately...but I have!  It is interesting marketing as they really seem to be aiming at folks like me who eventually will swim, bike or run themselves into the need for new hardware.  Why not?




This one is my favorite.  It almost seems to make the need for new joints hip and cool.  20 years from now, I suspect that the technology will be even better. 

It brings up memories of the Six Million Dollar Man television show.  "Steve Austin, astronaut. A man barely alive. Gentlemen, we can rebuild him. We have the technology. We have the capability to build the world's first bionic man. Steve Austin will be that man. Better than he was before. Better, stronger, faster." 

The version of the show on me would be slightly different.  "Medical Insurance Multiple Knee Replacement Man"  "Ed Roshitsh, ex-endurance athlete wanna be.  A man barely able to walk but still reliving the day he finished 5th in some unknown race in Seattle.  Gentlemen, should we rebuild him...again?  We have the technology.  The last time we rebuilt him, he decided to run from the top of Canada to the south pole.  Perhaps there is someone else who could use the knee.  He will just wear it out."



I am jokingly going to reach out to Smith and Nephew this week...surely, they would want to sponsor a future patient who is going to run across America!!!   They could film a segment of me running and I could turn the camera and say something like....

"Hi, I am Ed Roshitsh and I am running across America.  I don't need new knees yet...but you can bet when I do, the good folks at Smith and Nephew will be there for me!  I used to think about bicycles when the words carbon fiber and titanium were mentioned...now, I am thinking carbon fiber hips!!!" 

I am now fully recovered from the hamstring injury.  I am taking myself off of the disabled list as of today.  I had been still taking it easy and only put in 30 miles or so this week.  I have hammered the bike and swim...but went light on the running.  It has paid off.  I am ready to finish up heavy training over the next ten days and then start to taper down for Ironman Louisville.

I also have a few ideas on perhaps linking my run with an organization or two to perhaps help them out...reaching out this week.

E

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